We Believe In Israel (WBII) is deeply concerned by recent remarks made by Huda Kattan, founder of Huda Beauty, in which she promoted extreme antizionist conspiracy theories. In a video circulated on social media, Ms Kattan suggested that Israel—rather than terrorist actors—was behind the October 7 Hamas-led massacre, and further implied that Israel or Zionists were responsible for the First and Second World Wars, as well as the 9/11 attacks.

This is not political commentary. It is ideological hatred dressed in activist language.

These are classic antizionist libels that have their roots in centuries-old antisemitic conspiracy theories. They demonise the Jewish collective identity by portraying Israel—the nation-state of the Jewish people—as a malevolent, omnipotent force orchestrating global chaos. This is not merely a rejection of Israeli policies or a call for Palestinian rights. It is the delegitimisation of Jewish self-determination through the language of global blame.

Such rhetoric is a hallmark of antizionism in its most virulent form. It uses Israel as a stand-in for Jews, recasting ancient hatreds into modern political vocabulary. The impact is no less dangerous.

WBII affirms:

• Antizionism is not a harmless political position when it trades in conspiracy, dehumanisation, and calls for the dismantling of Jewish statehood.

• Huda Kattan’s video is a clear expression of antizionist bigotry, in direct violation of social media platform policies and, more broadly, of the ethical responsibility that comes with mass influence.

• Conflating legitimate concerns about the Middle East with unsubstantiated claims of Zionist world control is intellectually dishonest and morally indefensible.

At a time when Jews around the world are facing rising hostility, physical violence, and institutional bias, such language fuels the fire.

We call on:

• Huda Kattan to issue an unambiguous apology, acknowledging the harm done not only to Israelis but to Jewish communities globally.

• Major retailers such as Sephora to reflect on their partnerships and demonstrate that they will not platform or profit from ideologies that demonise an entire people.

• Public figures and influencers to educate themselves on the line between political discourse and ideological hate.

There can be no progressive future that makes room for dehumanising Jews under the banner of antizionism. The freedom to speak must never be a freedom to incite.

WBII remains committed to confronting antizionism in all its forms, defending the legitimacy of Israel, and standing for the dignity and safety of Jewish communities everywhere.