We Believe in Israel (WBII) is a broad grassroots coalition of over 26,000 British supporters of Israel. Led by Director, Luke Akehurst, it campaigns against anti-Israel boycotts and delegitimisation of Israel and to ensure facts and a balanced picture of Israel are available to the British public and decision-makers.


WBII is recruiting a new Social Media Officer to focus on winning the social media battle against delegitimisation, antisemitic anti-Israel discourse and the boycott movement here in the UK – a gap in our capacity that we recognised we needed to plug during the 2021 Gaza conflict.


The post-holder will need to have experience of using the major social media platforms, ability to design infographics on Canva or a similar platform, and must support WBII’s core values (https://www.webelieveinisrael.org.uk/our_values).

The new member of staff will:


  • Under the editorial control and direction of the WBII Director, be responsible for all of WBII’s online output.
  • Develop a social media strategy for WBII.
  • Generate a constant stream of content in the form of infographics, videos podcasts, images and text for use on WBII’s website, and WBII’s Twitter, Facebook, Instagram and TikTok feeds.
  • Use WBII’s social media feeds to react in real time to relevant events and online debates about Israel.
  • Grow the number of views and followers on all these feeds and the number of supporters WBII can communicate with via channels such as WhatsApp.
  • Use WBII’s social media feeds and website to recruit new email subscribers.
  • Explore and develop new social media channels for WBII.
  • Organise online advertising of WBII’s campaigns.
  • Ensure there is a digital component to and promotion of all WBII’s campaigns and publications.
  • Mobilise WBII’s activists to share and promote WBII’s online content.
  • Train WBII’s activists in social media campaign skills.
  • Organise online events.
  • Support the wider work of WBII as required.


Location: Working from home until such time as a WBII physical office is re-established. Offsite working will be required to attend training events, regional and local meetings and conferences of external organisations.


Hours of work: 9am-5pm, Monday to Friday with out of hours work during crisis periods, conferences etc.


Salary: £26,500 per annum


To apply by submitting a CV and covering letter, or for further information please email Luke Akehurst on [email protected]

Deadline for applications: 5pm on Friday 27th May.