For Immediate Release - 17 October 2025
After 3 1/2 years and probably the most challenging last two years in the campaign for Israel Activism and Advocacy and the release of the last of the living hostages, our Chair James Burchell has decided to step down.
Statement from WBII current Director and incoming Chair, Simon Tobelem:
“We would like to thank James for all his energy and endeavours in leading We Believe to its current place as being recognised as the UK’s leading activism and advocacy organisation for Israel.
Of the 12 years I have been involved with We Believe in Israel, the last 3 have been the most intense and difficult. We expect more challenges ahead and it is crucial to ensure We Believe’s continued growth to face them as well as contain and start reverting the flow of misinformation, prejudice and attacks about Israel, its reality, and its policies.”
Statement from WBII Executive Director, Catherine Perez-Shakdam:
“I want to thank James personally for his leadership and steadfast commitment to We Believe in Israel. The past two years have been demanding and, at times, heartbreaking, yet we held our course - and our resolve was vindicated with the return of all living hostages. With them in mind, and in memory of those we lost, we will persevere and build on James’s legacy. Thank you for all you have done - and all I know you will continue to do.”
Huda Kattan’s Antizionist Conspiracies Are a Form of Hate
We Believe In Israel (WBII) is deeply concerned by recent remarks made by Huda Kattan, founder of Huda Beauty, in which she promoted extreme antizionist conspiracy theories. In a video circulated on social media, Ms Kattan suggested that Israel—rather than terrorist actors—was behind the October 7 Hamas-led massacre, and further implied that Israel or Zionists were responsible for the First and Second World Wars, as well as the 9/11 attacks.
This is not political commentary. It is ideological hatred dressed in activist language.
These are classic antizionist libels that have their roots in centuries-old antisemitic conspiracy theories. They demonise the Jewish collective identity by portraying Israel—the nation-state of the Jewish people—as a malevolent, omnipotent force orchestrating global chaos. This is not merely a rejection of Israeli policies or a call for Palestinian rights. It is the delegitimisation of Jewish self-determination through the language of global blame.
Such rhetoric is a hallmark of antizionism in its most virulent form. It uses Israel as a stand-in for Jews, recasting ancient hatreds into modern political vocabulary. The impact is no less dangerous.
WBII affirms:
-
Antizionism is not a harmless political position when it trades in conspiracy, dehumanisation, and calls for the dismantling of Jewish statehood.
-
Huda Kattan’s video is a clear expression of antizionist bigotry, in direct violation of social media platform policies and, more broadly, of the ethical responsibility that comes with mass influence.
-
Conflating legitimate concerns about the Middle East with unsubstantiated claims of Zionist world control is intellectually dishonest and morally indefensible.
At a time when Jews around the world are facing rising hostility, physical violence, and institutional bias, such language fuels the fire.
We call on:
-
Huda Kattan to issue an unambiguous apology, acknowledging the harm done not only to Israelis but to Jewish communities globally.
-
Major retailers such as Sephora to reflect on their partnerships and demonstrate that they will not platform or profit from ideologies that demonise an entire people.
-
Public figures and influencers to educate themselves on the line between political discourse and ideological hate.
There can be no progressive future that makes room for dehumanising Jews under the banner of antizionism. The freedom to speak must never be a freedom to incite.
WBII remains committed to confronting antizionism in all its forms, defending the legitimacy of Israel, and standing for the dignity and safety of Jewish communities everywhere.
When Singing in Hebrew Becomes a Crime: The Vueling Airlines Incident
We Believe in Israel (WBII) is appalled by the disturbing incident aboard Vueling Airlines flight V8166 from Valencia to Paris on 23 July 2025, where 44 Jewish children and eight accompanying adults were forcibly removed from the plane. Reports indicate that the children, who were part of a French Jewish summer camp group, were initially questioned about their nationality, with concerns raised that they might be Israeli — a deeply troubling and discriminatory line of inquiry.
Witnesses confirm that the children were singing in Hebrew prior to take-off but had complied when asked to stop. Despite their compliance, Spanish security, including members of the Guardia Civil, boarded the plane, forcibly removing the group and detaining their youth leader. Allegations have since emerged that crew members referred to Israel as a “terrorist state,” a comment that, if true, would reflect gross antisemitic prejudice.
Vueling Airlines has claimed the removal was due to “highly disruptive behaviour” and safety concerns, including alleged tampering with emergency equipment. However, these claims stand in stark contrast to multiple passenger testimonies and statements from community leaders, including Israel’s Diaspora Affairs Minister, who condemned the incident as “one of the most severe antisemitic acts seen recently.”
No child should be made to feel unsafe or humiliated simply for expressing their identity or heritage. WBII calls on Vueling Airlines and the Spanish authorities to launch an immediate and transparent investigation, release all relevant documentation, and offer a public apology to the children and their families.
This incident is a grim reminder of the growing normalisation of antisemitic behaviour across Europe. WBII stands firmly with the victims of this unacceptable act and demands accountability to ensure such incidents never occur again.








